{"id":23420,"date":"2018-05-17T20:25:00","date_gmt":"2018-05-17T20:25:00","guid":{"rendered":"https:\/\/ds2024.onpressidium.com\/?post_type=resource&#038;p=23420"},"modified":"2025-09-11T21:05:52","modified_gmt":"2025-09-11T21:05:52","slug":"wechat-mini-programs-what-hotels-need-to-know-to-drive-chinese-bookings","status":"publish","type":"resource","link":"https:\/\/ds2024.onpressidium.com\/resources\/blog\/we-chat-mini-programs-drive-bookings\/","title":{"rendered":"WeChat Mini-Programs: What Hotels Need to Know to Drive Chinese Bookings"},"content":{"rendered":"\n<section class=\"e-stn e-stn-a0476d6392ea248c86db9333ef2c591fdce9e2cb e-stn--blog-inner-banner\"><div class=\"container\">\n<div class=\"wp-block-b3rg-row e-row row\">\n<div class=\"wp-block-b3rg-column e-col e-col-3fd29a26ff70780ecd7ff03db8f4638045c8c9d8  col-sm-12\"><div class=\"e-div-acf dark-theme\">\n    <div class=\"acf-innerblocks-container\">\n\n<div class=\"wp-block-b3rg-row e-row row e-row--blog-inner-top-row\">\n<div class=\"wp-block-b3rg-column e-col e-col-f9123d8f71a8168d9814c90b442490b22c24c0ed e-col--blog-inner-top-column  col-sm-12\">\n<div class=\"e-div e-div-154d19867097f039f85a7c700f36581c8bf23c23 e-div--blog-inner-div\">\n<p>BLOG<\/p>\n\n\n<div class=\"wp-block-post-date\"><time datetime=\"2018-05-17T20:25:00+00:00\">May 17, 2018<\/time><\/div><\/div>\n\n\n<h1 class=\"wp-block-post-title\">WeChat Mini-Programs: What Hotels Need to Know to Drive Chinese Bookings<\/h1><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-b3rg-row e-row row e-row--blog-inner-bottom-row\">\n<div class=\"wp-block-b3rg-column e-col e-col-6afbc5d87dbd251818acd054652e93f933b895bd e-col--blog-inner-left-column  col-sm-12 col-lg-3\"><div class=\"e-mtf e-mtf--dlt  e-mtf--author-details\"><div class=\"post-author\"><div class=\"post-author__avatar\"><img decoding=\"async\" src=_-20.html alt=\"\"\/><\/div>                <div class=\"post-author__content\">\n                    <p class=\"post-author__name\">Team DerbySoft<\/p>\n                    <p class=\"post-author__designation\"><\/p>\n                <\/div><\/div><\/div>\n\n<div class=\"e-mtf e-mtf--dlt  e-mtf--post-reading-time\"><div class=\"post-reading-time\"><span class=\"reading-time__time\">3<\/span> <span class=\"post-reading-time__label postfix\">min read<\/span><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-b3rg-column e-col e-col-1ea91076315795f1e9a4dc6a07e3fad5055dacac e-col--blog-inner-right-column  col-sm-12 col-lg-9\"><div class=\"e-img e-img--dlt e-img--mask-image\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"372\" height=\"440\" src=_-32.html alt=\"\" class=\"wp-image-2680\" srcset=\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/08\/DS6.png 372w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/08\/DS6-254x300.png 254w\" sizes=\"auto, (max-width: 372px) 100vw, 372px\" \/><\/figure>\n<\/div>\n\n<figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1720\" height=\"1154\" src=_-226.html class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"China Social-EN\" style=\"object-fit:cover;\" srcset=\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/10\/China-Social-EN@2x.png 1720w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/10\/China-Social-EN@2x-300x201.png 300w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/10\/China-Social-EN@2x-1024x687.png 1024w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/10\/China-Social-EN@2x-768x515.png 768w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/10\/China-Social-EN@2x-1536x1031.png 1536w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/10\/China-Social-EN@2x-575x386.png 575w\" sizes=\"auto, (max-width: 1720px) 100vw, 1720px\" 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2.608.298v3.325c-.283-.03-.775-.045-1.386-.045-1.967 0-2.728.745-2.728 2.683V16h3.92l-.673 3.667h-3.247v8.245C23.395 27.195 28 22.135 28 16Z\"><\/path><\/svg><\/span><\/a><\/div><div class=\"heateorSssClear\"><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-b3rg-column e-col e-col-d9557c9c0f20f4c4ac4facbafed98bc4a5a50262 e-col--content-wrapper  col-sm-12 col-lg-9\">\n<div class=\"e-div e-div-ae65ac8f97f9a66548f3b8e100e754cec26969ea e-div--blog-inner-tags\"><div class=\"taxonomy-resource-topic wp-block-post-terms\"><a href=_-228.html rel=\"tag\">Hotel Technology<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=_-229.html rel=\"tag\">Hotel Digital Marketing<\/a><\/div><\/div>\n\n\n\n<p>WeChat \u201cmini-programs\u201d are starting to take off in China\u2019s social media world, where the messaging platform dominates the market. Some hotels developing mini-programs find they rank among their best-performing direct channels, bringing in a large number of bookings from outbound Chinese travelers.<\/p>\n\n\n\n<p>While little-known outside the country, the messaging and social media app WeChat is one of the world\u2019s largest mobile messaging services, with similar transaction volume as WhatsApp and Facebook. According to the&nbsp;<a href=_-230.html>Economist<\/a>, WeChat has more than 900 million daily users who send 38 billion messages per day.&nbsp;<a href=_-231.html>Fast Company<\/a>&nbsp;calls WeChat China\u2019s \u201capp for everything\u201d \u2014 in a country where credit cards are rare, and cash has been king, people use WeChat to shop online, pay for purchases at physical stores, book tickets, make appointments, pay their utility bills, and more.<\/p>\n\n\n\n<p>WeChat mini-programs act like apps \u2013\u2013 except they live in the cloud and don\u2019t have to be downloaded, so users save on data and storage space. They\u2019re inserted or embedded in a WeChat promotional article easily, just as you would paste a URL link. There are more than 400 million total WeChat mini-program users, 170 million of them daily users.<\/p>\n\n\n\n<p><strong>Case Study: How DerbySoft Built a Successful WeChat Mini-Program for Club Med<\/strong><\/p>\n\n\n\n<p>DerbySoft, a company that provides high-performance distribution services across the hospitality sector, used WeChat mini-programs to develop real-time booking and online payment functionality for Club Med and helped the brand tap into China. By connecting Club Med\u2019s mini-program to the resort\u2019s real-time availability, room rates, and inventory, users can search, book, and make online payments to 16 Club Med resorts across China, Asia, and the Indian Ocean through the WeChat app.<\/p>\n\n\n\n<p>As Olivia Chen, vice president of marketing &amp; omni channel China, at Club Med, explained, \u201cDerbySoft took only three weeks to develop the WeChat mini-program, integrating with Club Med\u2019s central reservation system to connect the resorts\u2019 real-time available rates and inventory to the WeChat mini-program. \u2026 Our global customers can search and book any of our resorts by using the mini-program.\u201d<\/p>\n\n\n\n<p>Three months after DerbySoft helped Club Med launch the new WeChat mini-program, average monthly traffic had taken off. Traffic increased 40 percent per month and provided a very high ROI. \u201cThe mini-program has led to the rapid growth of our WeChat direct sales, and collaboration with DerbySoft has led to a win-win situation for both sides,\u201d said Chen.<\/p>\n\n\n\n<p>WeChat mini-programs offer a promising distribution model for hotels to drive bookings among Chinese travelers. However, to act as a direct sales channel, they must connect to the hotel\u2019s central reservation system to provide accurate, real-time availability, room rates, and inventory.<\/p>\n\n\n\n<p>Because of this, there are important considerations that hotels should make before hiring someone to create a WeChat mini-program. The developer must be qualified and able to carefully and thoughtfully plan functions such as user interface design, search, booking, and cancellation features.<\/p>\n\n\n\n<p>It\u2019s also beneficial to have a localized availability cache. When a hotel promotes its mini-program through a high-volume media channel, a significant amount of traffic flows in a very short time from the mini-program to the central reservation system. A localized caching service can redirect this surge of traffic to caching servers, and reduce direct impact on the central reservation system. Just before confirming a booking, the system performs a live check between the cached and live central reservation system data to make sure there are no price discrepancies. When a WeChat user confirms the booking, the information is sent to the central reservation system.<\/p>\n\n\n\n<p>A mini-program developer must also be up on online network data security \u2014 all online businesses must follow both Payment Card Industry Data Security Standard (PCI) certification and GDPR, which guide data security and privacy for users \u2014 as well as integration between the mini-program and the brand\u2019s loyalty program, and currency conversion and settlement.<\/p>\n\n\n\n<p>Currently, WeChat only supports settlement in RMB \u2013\u2013 the official currency of the People\u2019s Republic of China \u2013\u2013 so foreign hotels wanting to be part of a WeChat mini-program need currency conversion. DerbySoft can both convert various currencies to RMB and also help hotels make an RMB settlement.<\/p>\n\n\n\n<p>Having proven their success in China as effective selling channels for hotels, WeChat mini-programs seem poised for even more growth.\u00a0<a href=_-232.html>Digital Boot Camp Asia<\/a>, a marketing company that specializes in companies doing business in Asia, asserts that WeChat mini-programs currently have almost limitless potential in China.<\/p>\n\n\n\n<div class=\"e-div e-div-2afa73d67555af70a28a3048b161ab1605ba80b0 e-div--logo-slider-wrapper\"><div class=\"e-mtf e-mtf--dlt  e-mtf--author-bio\">                <div class=\"post-author__content\">\n                    <div class=\"post-author__wrapper\">\n                        <div class=\"post-author__avatar\"><img decoding=\"async\" src=_-20.html alt=\"author-avatar\"><\/div>\n                        <div class=\"post-author__content\">\n                            <a href=_-24.html>\n                                <p class=\"post-author__name\">Team DerbySoft<\/p>\n                                \n                            <\/a>\n                            <div class=\"post__author-social\"><a href=_-25.html target=\"_blank\"><span class=\"linked-in\">Linkedin<\/span><\/a><a href=_-26.html target=\"_blank\"><span class=\"twitter\">Twitter<\/span><\/a><a href=_-27.html target=\"_blank\"><span class=\"facebook\">Facebook<\/span><\/a><\/div>\n                            <p class=\"post__author-description\">DerbySoft converges the diverse elements of travel, creating a unified and efficient ecosystem of connectivity services, high-performing AI-driven marketing solutions, and an end-to-end content platform.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"e-stn e-stn-2fc4732e609ea36abfa46bc6abda70a4f9031da8 e-stn--blog-resource e-mt-0 e-pt-100 e-mt-sm-0 e-pt-sm-60\"><div class=\"container\">\n<div class=\"wp-block-b3rg-row e-row row\">\n<div class=\"wp-block-b3rg-column e-col e-col-3fd29a26ff70780ecd7ff03db8f4638045c8c9d8  col-sm-12\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-7b5671535a0fa26b5cae5f2734b8f48f\" style=\"color:#00131c\">You might also be interested in<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-b3rg-column e-col e-col-e2750faf2faa505fc6d074915ede638e41bf43ce e-col--dlt e-col--resources-wrapper  col-sm-12\"><div class=\"e-rlp e-rlp--dlt\" > <div class=\"e-sgp taxonomy-streamline-connectivity taxonomy-hotels taxonomy-online-travel-agencies taxonomy-travel-management-companies taxonomy-hotels taxonomy-market-trends taxonomy-hotel-distribution taxonomy-business-travel taxonomy-online-travel-agencies taxonomy-travel-management-companies taxonomy-blog taxonomy-hotel-technology taxonomy-hotel-distribution taxonomy-market-trends e-sgp--dlt\" > <a class=\"b3rg-post__trigger\" href='https:////ds2024.onpressidium.com//resources//blog//transforming-empty-daytime-rooms-into-profit-centers//' target='_self'><div class=\"e-sgp__inner\">\n<div class=\"e-div e-div-39c9483d5c365ef0cd3af0137228c52c9e3c2277 e-sgp__media\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1271\" height=\"825\" src=_-149.html class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Transform Empty Daytime Rooms into Profit Centers\" style=\"object-fit:cover;\" srcset=\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2025\/05\/day-use-hotel.jpg 1271w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2025\/05\/day-use-hotel-300x195.jpg 300w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2025\/05\/day-use-hotel-1024x665.jpg 1024w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2025\/05\/day-use-hotel-768x499.jpg 768w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2025\/05\/day-use-hotel-575x373.jpg 575w\" sizes=\"auto, (max-width: 1271px) 100vw, 1271px\" \/><\/figure><\/div>\n\n<div class=\"e-div e-div-9345c3010e68f662cc8801eb2da3df07e835db1c e-sgp__content\"><div class=\"wp-block-post-date\"><time datetime=\"2025-05-13T18:25:26+00:00\">May 13, 2025<\/time><\/div>\n\n<h3 class=\"wp-block-post-title\">The $6 Billion Hotel Revenue Opportunity: Transforming Empty Daytime Rooms into Profit Centers<\/h3>\n\n<div class=\"e-mtf e-mtf--dlt  e-mtf--author-details\"><div class=\"post-author\">                <div class=\"post-author__content\">\n                    <p class=\"post-author__name\">Duane Overgaard<\/p>\n                    <p class=\"post-author__designation\"><\/p>\n                <\/div><\/div><\/div>\n\n<div class=\"e-mtf e-mtf--dlt  e-mtf--learn-more-label\"><span class=\"btn\">Learn More<\/span><\/div><\/div>\n<\/div><\/a><\/div><div class=\"e-sgp taxonomy-hotels taxonomy-hotels 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