{"id":23890,"date":"2025-09-29T15:07:13","date_gmt":"2025-09-29T15:07:13","guid":{"rendered":"https:\/\/ds2024.onpressidium.com\/?post_type=resource&#038;p=23890"},"modified":"2025-10-06T15:08:45","modified_gmt":"2025-10-06T15:08:45","slug":"breaking-barriers-to-growth-how-can-lccs-truly-master-indirect-distribution","status":"publish","type":"resource","link":"https:\/\/ds2024.onpressidium.com\/resources\/blog\/breaking-barriers-to-growth-how-can-lcc-truly-master-indirect-distribution\/","title":{"rendered":"Breaking Barriers to Growth: How Can LCCs Truly Master Indirect Distribution?"},"content":{"rendered":"\n<section class=\"e-stn e-stn-1f7e201cf23918c3cf8c5f2f22801ebf807b9985 e-stn--blog-inner-banner\"><div class=\"container\">\n<div class=\"wp-block-b3rg-row e-row row\">\n<div class=\"wp-block-b3rg-column e-col e-col-a2f97cbad2d38d1ceeba6cbba29e5f003e9da92e  col-sm-12\"><div class=\"e-div-acf dark-theme\">\n    <div class=\"acf-innerblocks-container\">\n\n<div class=\"wp-block-b3rg-row e-row row e-row--blog-inner-top-row\">\n<div class=\"wp-block-b3rg-column e-col e-col-2f03dd3d327e3db9134a8f96be414ef61b618d2f e-col--blog-inner-top-column  col-sm-12\">\n<div class=\"e-div e-div-5e8482a695b5d5e5b7a0481e7740bc5f958e5b34 e-div--blog-inner-div\">\n<p>BLOG<\/p>\n\n\n<div class=\"wp-block-post-date\"><time datetime=\"2025-09-29T15:07:13+00:00\">September 29, 2025<\/time><\/div><\/div>\n\n\n<h1 class=\"wp-block-post-title\">Breaking Barriers to Growth: How Can LCCs Truly Master Indirect Distribution?<\/h1><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-b3rg-row e-row row e-row--blog-inner-bottom-row\">\n<div class=\"wp-block-b3rg-column e-col e-col-7404f7fdf82d14e226ef7e4e1f9f6b8e36ee9766 e-col--blog-inner-left-column  col-sm-12 col-lg-3\"><div class=\"e-mtf e-mtf--dlt  e-mtf--author-details\"><div class=\"post-author\"><div class=\"post-author__avatar\"><img decoding=\"async\" src=_-20.html alt=\"\"\/><\/div>                <div class=\"post-author__content\">\n                    <p class=\"post-author__name\">Team DerbySoft<\/p>\n                    <p class=\"post-author__designation\"><\/p>\n                <\/div><\/div><\/div>\n\n<div class=\"e-mtf e-mtf--dlt  e-mtf--post-reading-time\"><div class=\"post-reading-time\"><span class=\"reading-time__time\">2<\/span> <span class=\"post-reading-time__label postfix\">min read<\/span><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-b3rg-column e-col e-col-97ce715c9eb543ae2a04f9d0a6d1b06601d1f743 e-col--blog-inner-right-column  col-sm-12 col-lg-9\"><div class=\"e-img e-img--dlt e-img--mask-image\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"372\" height=\"440\" src=_-32.html alt=\"\" class=\"wp-image-2680\" srcset=\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/08\/DS6.png 372w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/08\/DS6-254x300.png 254w\" sizes=\"auto, (max-width: 372px) 100vw, 372px\" \/><\/figure>\n<\/div>\n\n<figure class=\"wp-block-post-featured-image default-image\"><img decoding=\"async\"\n                    class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" src=_-62.html alt=\"Breaking Barriers to Growth: How Can LCCs Truly Master Indirect Distribution?\" \/><\/figure><\/div>\n<\/div>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"e-stn e-stn-4abed62051fdbb37a59f9e2e1eb724483c59bc29 e-stn--inner-content e-stn--blog-content e-mt-0 e-pt-120  e-pt-sm-60 e-mb-0 e-pb-120 e-mb-sm-0 e-pb-sm-40\"><div class=\"container\">\n<div class=\"wp-block-b3rg-row e-row row\">\n<div class=\"wp-block-b3rg-column e-col e-col-202ebcfc2962c4197ca8bdf3cdba737abb72cf61 e-col--social-media  col-sm-12 col-lg-1\"><\/div>\n\n\n\n<div class=\"wp-block-b3rg-column e-col e-col-6cb6542762b5d240daaa8d31c77ec990487151c1 e-col--content-wrapper  col-sm-12 col-lg-9\">\n<div class=\"e-div e-div-3280e5120f0e2a0889a8a86722c65dd9fcada2f9 e-div--blog-inner-tags\"><\/div>\n\n\n\n<p>Not long ago, if you wanted to fly on a low-cost carrier (LCC) airline like Southwest, Ryanair, or AirAsia, the only way to book was on their own brand\u2019s sites or apps. However, that\u2019s changing.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Southwest flights are now on Priceline and Expedia.<\/li>\n\n\n\n<li>Ryanair has grown its network to 13 direct OTA partners and four aggregator partners globally.<\/li>\n\n\n\n<li>AirAsia is teaming up with multiple travel platforms to reach new customers.<\/li>\n<\/ul>\n\n\n\n<p>LCCs are opening the door to indirect distribution. Like any airline, LCCs are looking to expand their reach, and in many markets, customers rely heavily on OTAs or may not be familiar with the LCC\u2019s brand. For LCCs hungry for growth, these partnerships promise access to untapped demand.<\/p>\n\n\n\n<p>However, despite LCCs&#8217; willingness to experiment with indirect channels, they continue to strongly prioritize direct channels.<\/p>\n\n\n\n<p>Why?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Pain Point: Invisibility and Low Control<\/strong><\/h2>\n\n\n\n<p>Indirect bookings may fill more seats, but they don\u2019t necessarily increase an airline\u2019s bottom line the same way. Ancillary items have become a profit engine for LCCs \u2013 bags, seats, meals, upgrades. Yet, in indirect sales, much of that revenue potential slips away. In fact, on average, LCCs earn <strong><a href=_-83.html target=\"_blank\" rel=\"noreferrer noopener\">only 18% of ancillary revenues<\/a><\/strong> through indirect channels \u2013 far below the <strong>30 to 50%<\/strong> share ancillaries contribute to their overall business.&nbsp;<\/p>\n\n\n\n<p>Why is there such a large ancillary revenue gap? Airlines rarely have access to the <strong><a href=_-84.html target=\"_blank\" rel=\"noreferrer noopener\">full spectrum of customer data<\/a><\/strong> in indirect distribution.<\/p>\n\n\n\n<p>When connected through a GDS, LCCs typically see only PNR-level booking details (itinerary, passenger name, ticket info) \u2013 with no visibility into search behavior or traveler intent \u2013 and in some cases, even the contact information or passenger name may be incomplete or inaccurate.<\/p>\n\n\n\n<p>When connected via aggregator APIs, airlines face another limitation: most aggregators do not provide airlines with a transparent interface to monitor distribution across their platforms and connected sellers. As a result, airlines must build their own reporting tools based only on the request and response traffic they see at their own API endpoints.<\/p>\n\n\n\n<p>Even with direct API-based distribution, the data can remain incomplete. If the original search request doesn\u2019t include information about the traveler making the query \u2013 which depends on what fields the aggregator exposes to the seller \u2013 the airline only sees that a search occurred, not who conducted it, leaving behavioral patterns invisible.<\/p>\n\n\n\n<p>As a result, LCCs receive limited data, making loyalty programs less effective, personalization harder, and upsell opportunities scarce. In short, they lose visibility into traveler behavior, along with the control to drive loyalty and revenue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>The Moment of Change<\/strong><\/strong><\/h2>\n\n\n\n<p>The tide, however, is starting to turn. Next-generation distribution solutions are emerging, designed to give LCCs the <strong>transparency, control, and intelligence <\/strong>they crave to unlock greater revenue potential.<\/p>\n\n\n\n<p>Imagine a cost-effective network where LCCs retain full ownership of their distribution relationships and have complete visibility into traveler data and sales analytics across all connected sellers. On top of this, advanced AI-powered features enable traveler qualification and flight offer optimization, allowing airlines to deliver more relevant offers and boost conversion rates.<\/p>\n\n\n\n<p>For LCCs, this could be the breakthrough they\u2019ve been waiting for. So, how can they finally overcome the bottlenecks of indirect distribution?<\/p>\n\n\n\n<p>Stay tuned \u2013 DerbySoft will have the answer soon.<\/p>\n\n\n\n<div class=\"e-div e-div-492c9c758b6f753de32d40151676ea78b0b56ae0 e-div--author-bio\">\n<div class=\"e-div e-div-f616c42e86dd35d09026406ecde3c4db52bde820 e-div--dlt e-div--middle-cta\"><style><\/style>\n<div class=\"e-div e-div-a6a7e07428e6bf65e8ea102c1329816062bfdf8e e-div--dlt e-div--content-wrapper\"><style>@media only screen and (max-width: 9999px) {\n\t\t\t\t\t\t\t\t\t.e-div.e-div-a6a7e07428e6bf65e8ea102c1329816062bfdf8e { \n\t\t\t\t\t\t\t\t\t\tbackground-color: #00131c; \n\t\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\t}<\/style>\n<h3 class=\"wp-block-heading has-aqua-color has-text-color has-link-color wp-elements-6e717ed074e7f40e87f0500ce014c31b\"><strong>About the Author<\/strong><\/h3>\n\n\n\n<p class=\"has-pure-white-color has-text-color has-link-color wp-elements-c49423d9590d13f09f5d454bb0cd2e3c\">Jason Sui is the Divisional CEO, Flight Services,&nbsp;of DerbySoft.<\/p>\n\n\n<div class=\"e-btn e-btn--link-secondary\"><a class=\"e-btn__link\"href=\"https:\/\/ds2024.onpressidium.com\/about-derbysoft\/\" target=\"_self\">\n<p class=\"title has-pure-white-color has-text-color has-link-color wp-elements-c64b3ca2d42352030cfd2b4de059d70f\"><a href=\"https:\/\/www.linkedin.com\/in\/jason-sui-b9949566\/\">Learn More About Jason<\/a><\/p>\n<\/a><\/div><\/div>\n\n\n\n<div class=\"e-div e-div-1419920d52e93fa7522bd8dede367ba9a95d9aaa e-div--media-wrapper\"><style>@media only screen and (max-width: 9999px) {\n\t\t\t\t\t\t\t\t\t.e-div.e-div-1419920d52e93fa7522bd8dede367ba9a95d9aaa { \n\t\t\t\t\t\t\t\t\t\tbackground-color: #4E0091; \n\t\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\t}<\/style><div class=\"e-img \">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2025\/09\/Jason-Sui.jpg\" alt=\"\" class=\"wp-image-23936\" style=\"aspect-ratio:1;object-fit:cover\" srcset=\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2025\/09\/Jason-Sui.jpg 800w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2025\/09\/Jason-Sui-300x300.jpg 300w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2025\/09\/Jason-Sui-150x150.jpg 150w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2025\/09\/Jason-Sui-768x768.jpg 768w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2025\/09\/Jason-Sui-575x575.jpg 575w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-b3rg-row e-row row\"><\/div>\n<\/div><\/section>\n\n\n\n<section class=\"e-stn e-stn-d3bcc7ffccb02102ed57de53f8877bf5efb50fb8 e-stn--blog-resource e-mt-0 e-pt-100 e-mt-sm-0 e-pt-sm-60\"><div class=\"container\">\n<div class=\"wp-block-b3rg-row e-row row\">\n<div class=\"wp-block-b3rg-column e-col e-col-a2f97cbad2d38d1ceeba6cbba29e5f003e9da92e  col-sm-12\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-7b5671535a0fa26b5cae5f2734b8f48f\" style=\"color:#00131c\">You might also be interested in<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-b3rg-column e-col e-col-758d8bc9f5f321ea922cfee50408832d6b208f59 e-col--dlt e-col--resources-wrapper  col-sm-12\"><div class=\"e-rlp e-rlp--dlt\" > <div class=\"e-sgp taxonomy-streamline-connectivity taxonomy-pc-property-connector taxonomy-hotels taxonomy-hotels taxonomy-market-trends taxonomy-hotel-distribution taxonomy-blog taxonomy-hotel-distribution e-sgp--dlt\" > <a class=\"b3rg-post__trigger\" href='https:\/\/ds2024.onpressidium.com\/resources\/blog\/the-3-most-common-mistakes-in-hotel-distribution\/' target='_self'><div class=\"e-sgp__inner\">\n<div class=\"e-div e-div-df2799d2465fd179dcc1ff6e0963f2f9c467d279 e-sgp__media\"><figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1066\" src=\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/09\/The-3-Most-Common-Mistakes-in-Hotel-Distribution-Strategy-and-How-To-Fix-Them.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"The 3 Most Common Mistakes in Hotel Distribution Strategy and How To Fix Them\" style=\"object-fit:cover;\" srcset=\"https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/09\/The-3-Most-Common-Mistakes-in-Hotel-Distribution-Strategy-and-How-To-Fix-Them.jpg 1600w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/09\/The-3-Most-Common-Mistakes-in-Hotel-Distribution-Strategy-and-How-To-Fix-Them-300x200.jpg 300w, https:\/\/ds2024.onpressidium.com\/wp-content\/uploads\/2024\/09\/The-3-Most-Common-Mistakes-in-Hotel-Distribution-Strategy-and-How-To-Fix-Them-1024x682.jpg 1024w, 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